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What To Do When Machines Do Everything cover

What To Do When Machines Do Everything Summary

Malcolm Frank, Paul Roehrig and Ben Pring

Read time icon 20 mins
4.1

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In "What To Do When Machines Do Everything," authors Malcolm Frank, Paul Roehrig, and Ben Pring explore the profound transformation happening in the workforce due to technological advancements and automation. The book delves into the historical anxieties associated with innovation and its impact on employment, comparing current concerns about job displacement to those felt during previous industrial revolutions, such as the Luddite movement against mechanization in the 19th century.

The main premise of the book is that while machines are indeed changing the landscape of work, they are not destined to eradicate jobs entirely. The authors argue that history shows a pattern where technological advancement, despite causing disruption, often creates new opportunities. With automation increasingly prevalent, there exists a complex interplay between human labor and machine efficiency. The narrative emphasizes the importance of data, referred to as the "new currency," suggesting that organizations must adapt and innovate in their approaches to thrive in this new era.

Key characters in this narrative are not just individual figures but rather the collective workforce grappling with the evolving demands of the job market, and the organizations that must adapt to survive. The book examines how intelligent systems—powered by vast amounts of data—are reshaping industries. For example, companies like Uber leverage data to optimize operations, revealing the essential role of intelligent systems in enhancing productivity and efficiency.

Central themes of the book include the inevitable shift towards automation, the historical context of worker fears, and the opportunities arising from this technological transition. The authors assert that the future workforce will not rely solely on physical labor but will embrace roles that require human creativity and critical thinking. They anticipate a future where many tasks within jobs will be automated, allowing workers to focus on higher-value activities.

The authors support their arguments with predictions about job displacement and creation, noting studies suggesting that while a significant number of jobs may transition to automation—potentially affecting 12 percent of U.S. jobs—an even larger number of new roles will emerge, helping to maintain current employment rates. This optimistic outlook contrasts with the narrative of total job loss often presented in media discussions.

Frank, Roehrig, and Pring encourage readers to adopt a proactive approach to this shift, urging individuals and organizations to innovate their business models and harness the potential of data analytics to thrive. They argue that the ability to adapt and reinvent processes in the face of automation is crucial for long-term success.

In conclusion, "What To Do When Machines Do Everything" provides a thoughtful examination of the relationship between humans and machines, challenging prevailing fears around automation. It calls for a rethinking of roles in a rapidly changing landscape and emphasizes the importance of embracing technology not as a threat, but as a partner in the future of work. Ultimately, the book is a rallying call to readers to equip themselves with knowledge and adaptability to navigate this complex and dynamic era.

About the Author

Malcolm Frank, Paul Roehrig, and Ben Pring are key leaders at Cognizant, a tech consulting firm with more than 250,000 workers globally. They also wrote the book Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business. © Malcolm Frank, Paul Roehrig, and Ben Pring: What To Do When Machines Do Everything copyright 2017, John Wiley & Sons Inc. Used with permission from John Wiley & Sons Inc. and cannot be shared with any unauthorized parties.