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Exactly What to Say cover

Exactly What to Say Summary

Phil M Jones

Read time icon 18 mins
4.7

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In "Exactly What to Say," Phil M. Jones delves into the impactful realm of communication and persuasion, equipping readers with practical phrases and strategies that can enhance their ability to connect with others, negotiate effectively, and inspire collaboration in both personal and professional settings. The book emphasizes the notion that language holds tremendous power; small changes in phrasing can lead to significant differences in how messages are received and understood.

The core premise revolves around the concept that effective communication not only involves clear articulation of thoughts but also an understanding of the subtleties of human behavior that drive decision-making. Jones encourages readers to reflect on their communication style and offers them the opportunity to refine it through the use of tactical phrases. He proposes that adjusting how one opens dialogues, poses questions, or concludes discussions can create environments conducive to openness and understanding.

The key characters in this narrative are essentially the reader and the various audiences they engage with—be they colleagues, clients, friends, or family members. The reader stands poised to become a more influential communicator, transcending typical conversational hurdles and fostering deeper connections. This transformative journey appeals to those who aspire to be proactive and purposeful in their interactions.

Jones articulates numerous strategies throughout the book. For instance, he shares the phrase, “Would you be open-minded about…” which encourages receptiveness to new ideas, making it difficult for people to reject proposals outright. An essential aspect of persuasion involves guiding conversations towards mutually agreeable conclusions without appearing confrontational. Phrases like "What do you know about..." serve to redirect discussions away from disputes, allowing individuals to reassess their viewpoints logically rather than emotionally.

Central to the book are themes of choice, empowerment, and the subtleties of human psychology. Jones explains that people appreciate the illusion of control; hence, presenting limited options can ease decision-making. He urges readers to frame scenarios using conditional language, such as “If you give this a try, then…” which can lead to positive outcomes. By harnessing the concept that “most people” follow others and feel reassured by collective decisions, Jones underscores how societal behavior can be utilized to engender compliance.

Moreover, he highlights the importance of non-verbal cues and active listening, advocating for phrases that help clarify intentions and encourage dialogue. For example, instead of asking a person if they have questions—often making them feel inadequate if they don’t—he suggests asking, “What questions do you have for me?”—a phrase that prompts engagement more naturally.

The book also emphasizes the need for patience and the benefits of silence, allowing participants in a conversation to express their thoughts freely. Jones maintains that by encouraging reflection through empathetic questioning, one can often unlock hidden concerns that impede agreement.

As readers navigate the principles laid out by Jones, they are encouraged to practice these techniques, allowing them to become ingrained. The essence of "Exactly What to Say" lies in its powerful insights into human interaction and the mastery of language as a tool for positive influence. Ultimately, the book serves not only as a guide to effective communication but also as an invitation to embrace the art of persuasion with confidence, transforming how readers engage with the world around them. With each strategy, readers are empowered to initiate meaningful conversations, inspire curiosity, and foster cooperative outcomes.

About the Author

Phil M. Jones has a goal: 'to help awesome people improve.' He began his career at 14, washing cars with just a sponge and a bucket. By 15, he had a whole team of friends working for him. He later became a highly requested sales expert before launching his consulting firm in 2008. Other popular books of his include Straight Forward, Exactly Where to Start, and Exactly How to Sell.